McKINNEY (April 26, 2016) — Habitat for Humanity has been named “Brand of the Year” in the social services nonprofit category based on the 2016 Harris Poll EquiTrend® Equity Score. This is the second consecutive year the global nonprofit has been recognized for its strength in brand equity.

In addition, Habitat for Humanity earned the distinction of being named the “Most Loved” and “Most Trusted” brand within its category this year.

“We are so excited to receive this honor,” said Celeste Haiduk Cox, Executive Director of North Collin County Habitat for Humanity (NCC Habitat). “It really shows how important this program is in Collin County, and how much our awareness has increased with the need for affordable housing. We are blessed to serve and be recognized as Brand of the Year.”

For 25 years, NCC Habitat has partnered with families in McKinney, Anna, Celina, Blue Ridge, Farmersville, Frisco, Melissa, Princeton, Prosper, Westminster and Weston tobuild strength, stability and self-reliance through shelter. Through our New Home Construction and Neighborhood Revitalization Programs more than 700 individuals have gained access to decent and affordable housing.

The Harris Poll EquiTrend Study is an annual survey that measures the brand equity of for-profit and nonprofit organizations in the U.S., ranking them on three key factors: familiarity, quality and consideration.

“It is truly a blessing for Habitat to be honored by the public in this way for a second year in a row,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Every donation and helping hand Habitat has received over the years made it possible for us to help millions of homeowners worldwide create a place to call home for themselves and their families.”

Habitat for Humanity received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among social service nonprofit brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between Dec. 22, 2015 and Feb. 1, 2016. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of social service nonprofit brands.

To learn more about the Harris Poll EquiTrend® Study, visit


About North Collin County Habitat for Humanity

North Collin County Habitat for Humanity (NCC Habitat) is part of a global, nonprofit housing organization operated on Christian principles. We put God’s love into action by building homes and communities. We are dedicated to eliminating substandard housing locally and worldwide. We encourage positive relationships throughout the community by advocating for fair housing policies and by providing training to help families improve their shelter conditions. Since 1991 NCC Habitat has enabled lower income families throughout northern Collin County (Anna, Blue Ridge, Celina, Farmersville, Frisco, McKinney, Melissa, Princeton, Prosper, Westminster, and Weston) to build strength, stability and self-reliance through shelter. Habitat homeowners help build their homes alongside volunteers and pay an affordable mortgage. With the help of partnerships, NCC Habitat has built over 100 houses in north Collin County. We are also involved in a program called “A Brush With Kindness (ABWK)” where we help lower income families with exterior repairs including roof, siding, paint and general clean up. We’ve served 89 families and senior adults through this program. Internationally, NCC Habitat has built 34 homes in Mexico, Egypt, Costa Rica, Haiti, Asia Tsunami & Honduras. Habitat also operates a ReStore that is open to the public Tuesday through Saturday. We sell new and gently used building materials and furniture to the public. More information is available at

About Habitat for Humanity International

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity has grown from a grassroots effort that began on a community farm in southern Georgia in 1976 to a global nonprofit housing organization in nearly 1,400 communities across the U.S. and in over 70 countries. People partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit